In 2004, at a time when not many people were familiar with the now popular buzz word “swagger,” I wrote the book Don’t Stop the Swagger. Many people relate SWAGGER to external things like money, cars, clothes, etc, but a swagger is much deeper than that. While it may produce such material things, one would be deceived in thinking that SWAGGER only refers to the superficial.
A SWAGGER can’t be acquired by material objects. It comes from a source deep within that you may have never known you possessed. The swagger never lets circumstance or criticism interrupt the mission.
But what happens when your uncommon dream doesn’t go as planned –your business fails, tragedy hits, you make a bad decision, your marriage goes downhill, your athletic aspirations don’t pan out, or you find yourself in a dead end job? You see with every little hiccup in life you lose energy, excitement and drive. YOU LOSE YOUR SWAGGER!
Now men, yes, you men out there… You hard working men, divorced men, ex-athletes… all you beat down, beat up, down for the count with every one counting you out brothers. You know what I’m talking about, sometimes life takes no prisoners. Being an athlete myself, I’ve watched countless athletes get sidelined by injury, and because they may have neglected their education they struggle to find that passion and purpose they once had for their sport of choice. And not just athletes, but I’ve seen countless men go into a shell after losing a job. Well, I’m here to tell you: IT’S NOT OVER!
I’ve seen relationships suffer because men lack the passion, excitement, enthusiasm that they once had. Women can see and feel this loss of confidence, passion and zeal for life. LET ME SAY IT AGAIN, IT’S NOT OVER!
If you’re questioning whether you have ever had a swagger, trust me, it’s there. It’s the very thing you like to talk about, the passion that propels you toward your deepest desires. SWAGGER is purpose, passion, excitement and most of all self belief in who you are and what you can be.
And oh, I have not forgotten the women and warriors out there doing it all, handling it all, being required to do more than they ever have. No one is immune to losing their SWAGGER.
When you can’t muster up the enthusiasm to break out of your rut, you may feel as though nothing will pull you out. You probably have family and friends giving you pep talks, or maybe no one has even noticed this silent war waging within you. I know. I’ve been there. But let me tell you, there IS a formula that can pull you out and help you find victory over every battle you face. When I was at my worst, I dug deep and discovered it was there with me all the time.
In my book, I share story after story of some of our heroes throughout history who many people don’t know faced tremendous obstacles. Everyone likes to talk about the victories, but show me a win and I’ll show you the failures and struggles that preceded it! Why? Because contrary to popular belief, everyone has to fight and overcome before they can reap the reward. These are the untold stories that you won’t hear in the mainstream media. They reveal a formula for success that has worked over and over again. This SWAGGER formula has worked for me time and time again whenever I’ve faced challenging times in life.